Marketing Information
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. In addition to their reflective qualities which help brighten up your booth, they are capable of deflecting negative energy. Strategically positioned mirrors can also be used to reflect your product, and this is an effective way of ?increasing? your display space. If you do opt to use mirrors, try to find ones that are slightly convex. This will distort the reflected image a bit, but it will disperse any negative energy in it?s path.
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer?s attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where more men are involved with cooking, cleaning, laundry and childcare. (I know some of you ladies reading this don't believe me, but they are really out there!) LOL
Non Products Exist in this World
?Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business.?
- Peter Drucker, Managing for Results.
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.
Wise Man Marketing
It?s a sunny morning and you?re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to this but I like these two definitions the most.
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing and applied it to the criteria my teachers needed. You see, the criteria is always changing from teacher to teacher or professor to professor but the method that is applied can be easily molded into place to make it fit perfectly.
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systems
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate.
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You?ll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.
The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila ? the buyer pays and are on their way.
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we?ve got to come up with some grand plan in order to get our business skyrocketing again. Don?t be fooled! Getting back on top of the market isn?t as tough as it seems with these high-impact, easy-to-use fixes.
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Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden growing this spring, why not start your business growing too?
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Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for old advertising or marketing campaigns?
If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming.
As much as you love those long-term clients or established products, because of their longevity, it gets harder and harder to come up with the next brilliant product.
But never fear. Here are three ways to get those creative juices (and new ideas) flowing.
1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads are doing you can modify for your campaigns?
The key word is modify, not copy. I don't want anyone committing copyright infringement. What I'm talking about is using an existing ad to jump-start your own ideas. Maybe you really like the use of an evocative photo with a single caption. Or the use of repetition in Mastercard's "Priceless" campaign. Or the idea of turning the "money can't buy everything" on its head (which is essence of that campaign). Can you use that concept in your campaign?
Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere.
2. Check out what a completely different industry is doing. For instance, let's say you sell software products to computer professionals. Techy market, right? So, pick up a yoga magazine. See how that industry communicates with its audience. Now try selling your product using the same language and concepts. Take it a step further and brainstorm ways your software product is similar to doing yoga.
This is a very powerful way to jolt your own thinking and start your muse down a completely different path you might never have discovered before.
3. Force a connection. With this idea, force a connection with a random object rather than an entire industry. You ask yourself, how is your software program similar to a stuffed dog? Write down everything you can think of, no matter how silly or foolish. Sometimes the foolish ideas are the ones that lead to the great ones.
A final note: If at all possible, don't rush this process. Give your muse some time to ponder and play with these techniques. I know it often seems like ideas pop into your head out of thin air, but usually that's because of the hard work you've put into it. You've given your muse the necessary tools and "incubation time" to make ideas happen.
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