Marketing Information
What to be Successful? Marketing Makes the Difference
When you hear the word ?marketing? what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.
The Power of because...
"Do it!", "Do it now!", or "Do it because..."
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can help you, let me tell you a personal story:
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd received. ?I know this marketing communication doesn't work,? she told me, ?but why doesn't this make me want to buy?? I took a look, and what I saw was familiar and sad. The promotional piece was for a weekend retreat. I could feel all the good intentions behind it, but the words just lay on the page like tired puppies. Worn out. No zip. No life.
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. It?s a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.
Have Something Good To Say
If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say. The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising, but I think the principle holds true. He says to be a master communicator, all you've got to do is follow this three-step process: First, have something good to say. Second, say it well. And third, say it often.
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid really close attention to them. Well, generally speaking, they didn't. For the most part, people won't even notice your advertisements until they're in market for what you're selling. So its important that you make sure that you always structure your advertisements so that a person hearing or seeing them for the first time has enough information to take action... based on that one single ad. Don't make ads that run in a series that build on one another until they reach a crescendo. Don't assume that the prospect already knows anything about what you're selling.
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for payment
Corporate Cleavage
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men?s Health magazine, I checked my Encarta dictionary and looked up the word ?cleavage?.
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Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
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Costly Web Copy Pitfalls
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How Important is Your Marketing?
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