Marketing Information
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They?ve heard so many hyped claims, that they automatically distrust them all.
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It?s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ? someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. For example, think about a small business whose biggest competitor is Wal-Mart, Best Buy, Amazon.com or some other huge retailer. Is there any way to compete successfully against these Goliaths?
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.
A Creative RIOT
Relevant, original and impactful: that?s what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Effective creative is a RIOT: relevant, impactful, original and true.
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group.
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order to
grow my business, but right now I can't afford it."
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it.
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me too" advertising. And the media and advertising agencies love it. When you approach an advertising agency, their mission will be to convince you to spend your entire marketing budget with them, not to help you devise a marketing strategy for your business which will look at all available marketing options, not just advertising.
4 Ways to Get a Prospects Attention Fast
Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without a marketing activity. It looks remote. When we all move from one place to the other, we need an interactive or a Communicative Response System (CRS) to facilitate a marketing activity and enable the market to respond. When this Communicative Response System (CRS) eventually reaches a market, there are buyers and sellers waiting to respond.
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows? credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.
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