Marketing Information
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn?t matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source.
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company?s pricing, I?m surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:
Service Marketers; How?s Your Packaging?
When a shopper picks up a product in a store, what?s the first thing they notice? The packaging, right? The same holds true for someone buying a service.
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer, it?s hard to see why this form of marketing is not more widely used.
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing Lesson
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
Powerful Direct Marketing Numbers
Direct Marketing works!
Free Marketing Tips
Dumb Excuse #1
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.
Build Relationships
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Also, the message and how it made you feel had a large influence on your response.
Tooting Your Own Horn
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous
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