Marketing Information
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.
2 Step Marketing
Do it Right.
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:-
Build Great RelationshipsTake the time to engage with your people. Enjoy conversations with them. Listen more than you speak.
Be GenerousThis is not a money thing. Generous with your time, your courtesy, your behaviours. Be a kind boss and be humble.
Encourage PeopleEncouragement creates tremendous energy. Think about when you were encouraged - what was it that happened to you - replicate it a hundred times in the next week.
Make it SafeLet people fail gracefully - and not about catching them out. Be the net they fall into and help them experience and learn from their mistakes safely.
Trust and HonestyThese have to be a given for your people to give of their best for you. Setting the standards will encourage this as a baseline in your business.
Enable RiskSure, gamble a bit on opportunities and let your people do so too. Risk is where the great inventions have happened in history - let it happen now.
Give a HandYour people will value it when you get your hands dirty too. Take part in the 'business' when it needs you and be a part of the team sometimes.
Provide a MapHelp your people help you and your business, by having a game plan for the future for the business and the people who work there. Be open with them - share your hopes, fears, worries and elation.
Have ClarityBe very clear about what is expected of your people. Spell it out, go back, recheck and do it again. the onus is on you to get this right - not them.
Laugh!The best creator of teams and the spirit they need, yet so often lack. Have fun, encourage laughing and get in there yourself - it will make the most enormous difference for you!
With these conditions in place, you will then be able to leverage all the natural exuberance of your people - and get more, much more from them than you ever bargained for.
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household incomes are above the national average of $40,000 per year.
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility.
Rate each item from 1 to 5. 1 = low/bad. 3 = not good, not bad, just OK. 5 = high/great.
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?
Postcards Work
What's the fastest, simplest and cheapest way to promote just about any business?
How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.
The Words That Sell
What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?"
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new buyers. Offering incentives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a few tried and tested methods for maintaining and increasing customer loyalty.
The Secret to Good Writing
Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad audience.
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