Name the Top Cable Network
When Cable began as Community Antenna Television
in 1948, all it did was collect over the air TV
signals and send them down a cable. When Cable networks began, so did Cable
advertising. The fledgling new networks sold (or
gave away) ads in their programs. Memories are
etched in our brain; The Amazing Slicer-Dicer, and
"so you don't forget, call before midnight
tonight". Eventually local cable systems were
given permission to sell ads and cover up selected
Ginsu Knife ads on the networks. Local Cable sales have never been great because
the audience is so fragmented they can't sell it
for even half what the local TV station can get
for crummy time slots. However, Cable is growing in strength and numbers.
Now the broadcast industry is talking seriously
about the numbers and amounts of national ad sales
for Cable. Viewership for the big national over
the air networks continues to shrink as Cable
continues to grow. It's not an even contest, yet. A recent look at the numbers show, are you ready
for this? Nickelodeon is the number one Cable
network (this is for the total day, not prime
time. If you buy Cable ads your commercials will
be scattered all day). Other movers on the chart,
TNT (Turner Network Television), Cartoon Network
(A Turner property) Disney, Lifetime, USA, TBS and
Fox News. Most of the Cable networks in the top 20 allow the
local systems to insert commercials, some as cheap
as 5 bucks each. The ratings people now count Cable just like TV.
As a comparison, consider a recent 60 Minutes
broadcast (CBS - over the air) had a rating of
7.0, while Fox News average rating of 0.6 on any
given night (that's point 6). A rating reflects
the percentage of TV households viewing a program. For more about Advertising, get my article
"CXab;le Ads 5 Bucks!" send blank eMail to
MailTo:CableAdsYP@BigIdeasGroup.com Local Cable is still a good buy if you can keep it
cheap and select the networks. The Cable Guy won't
like it, but it can be done. ©2005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small
Business Consultant with over 30 years experience,
http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net
Related News
|
 |
|
|
RELATED ARTICLES
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of dollars, not hundreds of millions.
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities.
Our busy lifestyle keeps many people from eating at home on a
daily basis. Gone are the days of the sit down dinner with the
entire family. When these occasions due occur it's usually a
holiday or a special occasion.
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever get is voice mail?
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of sales correspondence (read: "junk mail") in your box every day.
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant.
Marketing Smarter To Earn More
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it all away, you could always use more money.
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good prices is to search online or to call printing companies for quotes. There are so many competing printing companies ? both offset and digital ? that the job of finding a cheap brochure printing company couldn't be simpler.
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.
The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.
Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would boost your sales by 50%. Getting your existing customer base to visit more often is easier than you think. This is because, unlike a prospective customer who has never dined at your restaurant, your existing customer has already tried your food and service and therefore trusts you. Here are seven strategies for getting your customers to come back again and again.
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the latest design trends and technologies. What's hot and what is not in might be the perfect answer to a package design. But what if it is not?
Standards for Dry Washing and Pressure Washing in Mobile Car Care
The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. The environmental standards for run off are simple in that no used wash water is allowed to enter a storm drain. Which is fairly simple and straightforward. Customers obviously prefer a clean car.
|
