10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a
highly effective but often overlooked marketing tactic.
How many are you using? How many have you overlooked? Marketing Tip #1:
Insulate yourself against the impact of change by
increasing the number of products and services you offer
...and by using a variety of different marketing methods.
Only a small portion of your total business will be
affected if the sales of one product declines or the
response to one marketing method drops. Marketing Tip #2:
Customers are prospects too. Stay in contact with them.
Find or develop other products or services you can offer
them. It's easier to make a sale to a previous customer
than to someone who never bought from you. Marketing Tip #3:
Avoid making any claim that sounds exaggerated ...even if
it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level. Marketing Tip #4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number. Marketing Tip #5:
To create an absolutely irresistible offer, combine a
special discount price and a set of valuable bonuses in the
same offer. Marketing Tip #6:
Develop a series of 4 or 5 different special offers. Use
them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones. Marketing Tip #7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service
...you need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service AND the money to buy it. Marketing Tip #8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't ...and they are not likely to start making
themselves that accessible to customers. Marketing Tip #9:
Advertising copy produces the biggest response when each
reader can believe the message was written specifically for
him or her. As you write any sales message, visualize
you're writing to one person instead of to a large group of
people. This will help you write in a less formal and more
personal style. Marketing Tip #10:
Most sales are not made on the first contact. Develop a
method to capture and save the names and contact
information of prospects who don't buy from you. Follow up
periodically. A little gentle coaching will eventually
convert many of them into buyers. Each of these 10 marketing tips implements a simple but
highly effective marketing tactic. Take action now to apply
those you overlooked. You'll be surprised by how much
business it produces for you. Copyright 2004 Bob Leduc Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Related News
|
 |
|
|
RELATED ARTICLES
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . . . sharing healthy suggestions with your clients.
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market research
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study:
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever.
The Right Logo
The Logo: a little history
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you'll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces.
The Secret to Adding Credibility to Your Business ? Testimonials!
You may not realize it, but you already have a gold mine of
endorsements waiting to be created. Everyone who is serious
about building a business and creating credibility uses this
idea. What is it? Testimonials from your satisfied clients.
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines."
-Diana Scharf Hunt
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing
methods to sell your services: you received some
publicity in your local paper; your website is up and
running; and you're listed in the Yellow Pages. So
why isn't the phone ringing off the hook? Maybe
you're marketing strategies need to get more creative!
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. The retailer has created a web site with all the ease of use of the original pop out cards through fast loading graphics, and an intuitively designed layout that is both easy to follow and navigate.
So What Do You Do?
Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way
to extend your marketing reach. For this to
work right you need a website that promotes
your business.
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the workers laughing and you raise productivity, so it seems.
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:
Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Wine can be used more creatively and productively to connect to this target audience.
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not
learn how to advertise your products and services both
efficiently and effectively, you won't be in business long.
While the Internet has lessened or eliminated many of the
costs normally associated with starting and running a small
business, and it's now easier than ever, you'll never
realize significant profits if you don't grow your business
through effective marketing.
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great
design and a good steady traffic coming in...
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to ? your ideal customers ? and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.
|
