Knowing When To Charge More and To Charge Less
More And More It was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. Then more. I kept stretching and kept raising my profit requirement. NOW THIS IS THE MOST INTERESTING PART: The more I raised my prices, the more I attracted higher paying clients. Each step forward helped me release the fear that I couldn't get more (or that maybe I wasn't worth more). The caliber of client I attracted was directly related to the amount of profit I required for myself. The more I claimed for myself, the more the Universe brought to me the clients who had the ability to pay and to accommodate my higher prosperity consciousness. Over time I completely eliminated the type of events that required much more work for much less money. I realize now that I was creating that "vacuum" for new, higher paying clients to arrive. And they kept arriving. And new circumstances opened up to attract them. The Universe will find a way to bring us the rewards that we claim for ourselves. But we must claim it - boldly - and know we deserve it. My students are now finding that when they release the fear and doubt, the Universe will rush to support them. We must make a decision. We are operating from integrity, we have a viable and valuable product or service to offer, there are plenty of clients or customers who will benefit from what we have to offer, and we deserve to be rewarded appropriately. When Less Is More Okay, let's say you have reached a point where you know that you deserve to be rewarded fairly for your efforts and you charge accordingly. But there are certain times, if you let your intuition guide you, when you may feel prompted to give your services for much less than your usual value. At those times you are "tuned in" and you may not know why you feel it is the right decision, but you just know and feel that it is. You don't think twice about it. These are times when you are being guided by an unseen hand - your higher self is directing you because there is more to the story than meets the eye. Here is an example: A client, Michelin North America, was referred to me a few years back, for a relatively small event. They were showcasing their new "designer" tires to a few local auto industry types at our automotive museum. They had invited only a few special guests, had already booked the museum so there was no profit for me there, and in short, there was a rather meager budget. And, the corporation is located in South Carolina (I'm in Los Angeles), didn't participate in conventions here, so there didn't seem to be much prospect for future business. But everything in me said "Do it!" I did the small event and gave it my best, the client thanks me and that was that. A couple of months later I heard from the client again...they were planning to fly 250 of their best dealers out to Los Angeles to celebrate New Year's Eve in grand style at the auto museum and attend the Rose Parade in which Michelin had a float. Long story short... That New Year's Eve event's budget was over $100,000...in the last couple of years I have done two other events here for Michelin, including a huge media event that showcased 90 environmental cars for which Mr. Michelin himself flew in from France. And that event took place in October right after 9/11!! When we boldly claim our good, all of the forces of the Universe will come into play to fulfill our expectations, sometimes in the disguise of "little packages". Listen to that inner voice?it will tell you when the little packages contain diamonds. © Copyright 2004 Marilyn Jenett Marilyn Jenett, an accomplished business owner in the corporate arena (http://www.MarilynJenettLocations.com) founded the Feel Free to Prosper program to mentor and teach others to become aligned with Universal laws and accept their right to prosper. Her students, from around the globe and from all walks of life, are enjoying remarkable success using her lessons and participating in her telephone group sessions. For more information, check out her website at http://www.FeelFreetoProsper.com You have permission to publish this article electronically or in print as long as the bylines, URL and copyright are included. Please print the article in its entirety, unchanged and send a copy of the publication to marilyn@feelfreetoprosper.com.
Related News
|
 |
|
|
RELATED ARTICLES
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
The Importance of a Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.
Understanding Survey Software Features
If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. It is important for one other reason, it determines your price. More features invariably means more dollars. So if you don't choose the right survey software, you might end up paying more for features you don't need.
The 7 Commandments of Marketing
Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.
An Example of Understanding Consumer Thinking
A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final Part
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.'
The Secret to Adding Credibility to Your Business ? Testimonials!
You may not realize it, but you already have a gold mine of
endorsements waiting to be created. Everyone who is serious
about building a business and creating credibility uses this
idea. What is it? Testimonials from your satisfied clients.
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list
Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can be,
I suggest you "don't" take the route I did.
Doing it with Class!
Doctors do it, hair dressers do it,
and salespeople can do it too.
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups?
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made?maybe a car ?did you buy it because you met a car salesman who told you how much he loved his work or did you buy it because you would spend less on fuel and maintenance and be able to spend more on eating out, make up or your favourite hobbies. Maybe it's as simple as wanting to feel and look successful. Rather than participate in the herd mentality you see and hear in advertising everyday, do something different. Speak to the motivation of your prospective customers. Connect with them. A review of the five levels of Maslow's Hierarchy of Needs is a good place to start. 1. The base of the pyramid is made up of those who are just coping with life and want basic physiological needs fulfillment: food, shelter, and clothing. 2. One level up are those who have a need to feel safe and secure. Stability, security of home and family and consistency in life are markers of this level. None of the higher needs can be addressed before these needs are met. Fears and anxieties develop here. 3. Love and belonging are next. Humans have a need to relate through groups, work, family....... This is the time that all those relationship books are purchased. 4. Esteem is not only self esteem from knowing what we know and being able to do what we do, it's also the attention and recognition of others. This is where we buy a fancy car or a mansion on the hill. 5. The need to grow and self-actualize. This is to enable the maximizing of potential, knowledge, peace, self-fulfillment, and connection with God. Only approximately 2% of the world's population has achieved this level of comfort and acceptance of self.
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. Chain letters are illegal even when they do not make a profit. But, this is another story. Most chains never make a profit except for the guy that starts it.
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you pay for
it..."
Using Direct Mail
The advantages of using direct mail to promote your home-based or small business are:
Referrals - How to Get Them
Referrals are an extension of Networking. If people like you
and like the sound of your product or service, then
there's a good chance they'll tell other people about
you.
|
