Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show
booth? Like folks are looking at you? Like you're on stage?
Got as little stage fright? Well, folks are looking at you. Yes, it's like you are on
stage.Here are three quick tips to make you comfortable
when in the booth. 1. Always face the aisle. You need to be able to see who
else is coming down the aisle. At most turn to a 45 angle,
even when giving a demonstration. Never have your back to
the aisle - that's just rude. 2. After the visitor leaves the booth, don't gossip or make
gestures that either show pleasure or displeasure. Why?
Because the visitor may turn around and see you. But more
importantly, the next visitor will see your reaction and may be
hesitant to approach you thinking you will make a comment
about him as well. 3. Memorize your booth layout. Know where your other staff
members are at all times. Not only do you need to know
your hourly show schedule and booth appointments, but
where other staff members are in the booth. Why? It may be
necessary to pass along a visitor who has a problem, a
visiting executive who requires special assistance, a client
with an order. If you can't handle it, you must be able to
quickly find the right associate. So, all the bad behaviors we think people don't see us do?
Yes, they do. That's why it's important for staff to recognize
that they are on stage the entire time of the show. Julia O'Connor - Speaker, Author, Consultant - writes
about practical aspects of trade shows. As president of
Trade Show Training, inc,, now celebrating its 10th
year, she works with companies in a variety of
industries to improve their bottom line and marketing
opportunities at trade shows. Julia is an expert in the psychology of the trade show
environment and uses this expertise in sales training
and management seminars. For information and free Newsletter -
http://www.TradeShowTraining.com
Julia@TradeShowTraining.com
804-355-7800
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