Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly. Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, newspapers, radio..), and you would be sure to get results. Unless your Microsoft, Google or Ebay chances are you can't afford to do that. The first thing you must do is define who your market is. Do you sell locally, nationally or internationally. Even if you could sell nationally or internationally is it worth it? In order to sell nationally you must have adequate resources both financially and in support staff. The market is greater than settling just for locally but your competition is usually greater as well.
More and more we are looking at targetted marketting. Define your market, produce less selling material but direct it to those who you really have a chance to sell your product too. Develop a list of potential clients ( Dunn and Brad Street lists, Yellow Page Lists, Industry Lists, Industry Show lists,...). Once you have a list start compiling a database of potential clients who'd you'd like to market to. Consider Variable Data Marketing pieces or direct Email campaigns. Always try to address your customers needs rather than focusing on your product. You only have one chance to make a good impression. Firstly try to offer your potential client a discount or special offer for them to try you. They must have some incentive to differentiate you from your compettion. Your good name and reputation while great once they become existing loyal customers means nothing to a sceptical prospect. Avoid going the cheap route. Use a quality printer, create an exciting campaign, consider promotional products, or a professional web presence. You must stand out to make an impression. Once you get a bite from your campaign, you must service, service, service. As easily as it might have been to get some one interested , it usually is just as easily to lose their interest. A dissatisfied customer usually does more harm to your company's reputation and image than all the good will you get from your happy customers. I have over 20 years of marketing experience having owned 2 printing and promotional product companies, worked for a large Bank and taught marketing at a Canadian University. I have succesfully co-ordinated and implemented many marketing projects, for Fortune 500 companies and mid size comapnies like Canon, Motorola, Solectron, Mcgill University, SR Telecom, Future Electronics,L'Oreal,Hema Quebec, Bosch, Sub Zero, Thermador, Wolfe, Viking, Tommy Hilfiger, Liz Claiborne, Mexx, Aldo, Browns, as well as a host of others. http://www.solutionsink4u.com If you need any help on your next campaign or would like any suggestions you may drop me an email, steve@solutionsink4u.com or visit my site.
Related News
|
 |
|
|
RELATED ARTICLES
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be
sure your existing passive, or indirect, marketing activities
are as effective as possible. When is the last time you took
a good look at your existing marketing activities?
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High Gear
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the drain. Not only that, without updating your database you will continue to spend money on undeliverable advertising.
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place.
The Exiler
THE EXILER (your search for true brand attributes ends here!)
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.
Target Your Share of the 50-Plus Market
Every 7 seconds someone in America turns 50. Are you doing your personal as well as professional best to make them your loyal customers, build trust, and receive referrals from satisfied customers? Here are some ways to increase your success and sales with this very diverse group.
7 Tips to Grab New Clients
As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?
2 Step Marketing
Do it Right.
Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To attract
new customers and traffic, give out something for free:
e-zine, ebooks, software, services etc.
Increase Your Sales By Following-Up
The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. The price is what your customer pays and/or what the end consumer pays for a product or service. In the case of products not sold directly to the end user, pricing is often described as "wholesale" and "retail." When the distribution channel is long (such as when there is a manufacturer, broker/distributor, retailer, and end consumer), multiple mark-ups can occur between the wholesale and the retail price.
|
