The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila ? the buyer pays and are on their way. What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner. The systems normally plugs straight into a database, which is also hooked up with the accounting system and the moment the item is scanned, it deducts the item from the warehouse's inventory. Each product in the database has a minimum stock level ? the moment it reaches that stock level, it sends out an alert that x amount of a product needs to be ordered. Automated, convenient, easy. The above sample system serves to explain how and why bar codes are used in the offline or sales / Warehousing side of business. Nowadays the same principles apply to mobile technology. With the ability of bar coding systems to be incorporated with Office functionality, convergence of technology opened a new automation arena in the business world. I am sure all of us at one point or another queued at the movie theatre to watch our favourite movie. Just imagine no more long lines - you arrive at the movie theatre with your mobile phone, walk past a scanner where a bar code on your mobile phone is scanned and you take your seat to enjoy the movie!!! That is how easy it could be with mobile ticketing (mobile bar coding). The process is simple ? let's use e-ticketing as an example:
A customer visits the venue's web site where they book and pay online. Confirmation of their booking or ticket is received on their mobile phone via bar code SMS. The client saves the bar code SMS and present their mobile phone upon arrival at the venue, where it is scanned and access allowed. Now that is service!!!! E-ticketing will apply to many events ? for example the upcoming 2010 World cup soccer in South Africa, the rugby and soccer matches which takes place weekly, conferences and events that are organized also requiring access ? just to name a few. Mobile bar coding also plays an important role in customer services (CRM). Retail stores that send out discount vouchers with snail mail could now replace the paper work with bar code SMS ? on condition of course that customers give their permission. Instead of posting vouchers, retailers could SMS a bar code discount voucher to their clients. The client saves the barcode on their phone. Upon arrival at the store they present their mobile phone with the saved bar code at the pay point. The bar code is scanned in, discount allocated to the purchase total and new balance due calculated. Besides the convenience factor the marketing department also obtains a method of measuring response on promotions. With the bar code scanner hooked up to the till, which is hooked up to the office back end and accounting system, tracking of clients making use of discount vouchers is easy to obtain. A marketing executive's dream, as reports are produced with the push of a button. Convergence of mobile and web combined with offline/online technologies are inevitable. We believe it is the companies that join the wireless revolution that will benefit most. They will retain more clients as they show that they carry the best interest of their customers at heart through eliminating any situation that could lead to customer dissatisfaction. Marinda Stuiver has been involved in mobile, web convergence for the past 4 years with 8 years experience in online marketing and web development. Recently convergence of technologies with the partnership formed with FirefoxIE lead to FirefoxIE SMS ? a browser tool. She joined the European Mobile & Business Tech based in Europe alliance to bring more advanced mobile solutions to the market place. Please email hq@smswarehouse.com if you require more information about applications or convergence of web and mobile technologies. Ref: SMS warehouse
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Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article series (see below for link). And, you are probably asking yourself "what else is there to say about improving one's translation style?" The answer to that, my friends, is the most important part of the message.
Let's for a moment consider our profession from the perspective of the client. You have a translation project that needs a translator. You pull out all the stops: you hit the search engines; post on translation directories; you even call in a few favours asking for a reputable professional translation service. In short, you get the "word out." Pretty soon you have around a hundred (probably more) potential candidates. Then, based on your translation project criteria, and other priorities and considerations, you cull the list down to 10 candidates. The surviving candidates bring the exact same qualifications and benefits to the table. At this point you do an in-depth analysis on each potential candidate, and the material you have gathered on that candidate. So, here is the question: Who do you commission to take on your translation project?
Part 3 of this article series answers that question.
Applying the lessons of part 1 & 2 of this article series will put you in the final line up. However, although you may be the most accomplished professional in the business, it does not necessarily ensure that clients will contract your services. It is as simple as that-brutal to be sure, but the truth none the less! Here is where you get to ensure that you are not one of the "other nine."
Let Your Reputation Precede You
We are all somebody's client-no pearl of wisdom there, I am afraid. However, think about the time-and we have all experienced this at one time or another-when you made a major purchase decision for a particular product or service without the usual angst. It just seemed the most obvious thing to drop the "green", or money, on the table. You were totally comfortable with your decision. Why was that? Dell (computers) was my experience, and not because Dell produces the best computers, either. For me, it was because their reputation for quality, and quality of service preceded them. What is the lesson that can be applied to translation style?
Deliver on the promise. Always deliver client projects on time. Better yet, don't just beat the deadline-deliver the project with time to spare. If for some reason, an act of God hopefully, you will not be able to deliver on time, let the client know in advance. The response may not be pretty, but it will be appreciated. And, whatever you do, do not come up with a lame excuse!
Of course, nobody sets about a project intending to miss the deadline, and yet many do. You can avoid the "unavoidable" by not accepting projects with unrealistic or impossible deadlines. Negotiate a more reasonable deliver date, or simply refuse the job altogether-your reputation will not suffer. Working within your abilities is important, too. Do not accept material that you have little or no expertise knowledge about because then you will definitely end up making lame excuses. And finally, always make sure that you will be working within your abilities by evaluating the source text before you accept the project. Check it out yourself-do not take somebody's word that it is a business text.
Take a page from Dell's operations manual-make your clients feel comfortable by developing a reputation for delivering more than you promise. You are already standing tall in that line up.
Operate like a Professional to be a Professional
Start by knowing your client. That is, do some preliminary research on your client before submitting your material. This is important for a couple of reason. First, your research will manifest itself in the proposal submitted, and the client will definitely pick up on it. The message is powerful: this candidate is interested enough in the job to "go the extra mile!" Second, you are playing at a psychological level-you are appealing to a universal sense of vanity. Everybody likes to feel important enough to be "researched."
I recently received an email from a freelance translator. This person had skillfully worked an original phrase from an article that I had written into the resume. Now, you just have to know that I took a closer, longer look at that resume! What can I say, I'm only human.
Too much sweat? Apart from the obvious benefits, you may discover some interesting information. For example, your research may turn up a pierce of information that will land you at the head of the line up. Alternatively, you may discover that your client has a history of not making payments in which case you probably want to remove yourself from the list. A word of caution is in order. When working research into your proposal, be subtle and forego the flattery.
Professionals know how to listen to the client to understand what is required. Have you ever thought about the difference between "listen" and "hear?" And the "buzz" that comes with a reputation as a good listener-pure gold! One hears it all the time: these guys knew exactly what I wanted, and they got it right! Apply your listening skills and let your reputation precede you as a professional that gets the job done right first time. You will be rewarded many times over with repeated requests for your services.
The job does not start until the paper work is complete! You need a contract that is detailed, and you need an agreement on that contract before anything happens. At a bare minimum, your contract should have clauses cover pricing, terms of payment, limitation of liability, delivery of product (service), dispute resolution, termination of arrangement and confidentiality. Now, some may think that a contract at this point will scare a potential client away-quite the contrary. It speaks loud and clear of "professionalism!" In addition to protecting yourself, you are dealing up front and honestly with an issue that is of obvious importance to the client. And, at the same time you are providing transparency. For example, the clause on pricing will tell the client upfront how much your services will cost and how those figures are arrived at. There is no greater turn-off than a "black box" pricing structure-lurking sticker price shock at its worst!
Records. There are a number of very affordable project management software packages targeted at translators that do a good job of organizing and storing business records. E-mails, faxes, invoices, contracts, purchase orders, receipts, source files and translated files should all be stored. Some would say that this is a good business practice, which it is. I would argue that this is essential to being a professional. Organizing and storing records will ensure that clients get a prompt response to inquiries. In addition to lending an aura of professionalism to your operation, stored records are a great source of information when your business grows to the point where data mining becomes feasible. Plan for the future now!
I am a repeat customer of Dell. All our hardware (laptops, desktops, and servers) are Dell machines. As our business growths, there is a continual need to upgrade. How do I know what components to purchase? I simply log into my Dell account and enter the product number of the machine I need to upgrade. Every single information record about that machine is accessible-now that is business record keeping! Of course, not everyone has deep pockets for a state-of-the-art system, but you get the message.
How long should you keep records for? In some countries, you are required by law to keep business records for a certain period of time. If you employ a project management software tool you essential have the option to store records forever (recommended). At a minimum, store records for at least one year.
Communicate like a professional. This is a vast topic that I could never do justice to, and in an article of this length, I also run the risk of losing the original message. Allow me, instead, to focus on written communication since this is probably the most common form of communication that you will have with clients, and in most cases, it will be the first communication that you have with a client. Your writing abilities either are one of your greatest assets, or one of your greatest liabilities. That's it.
A Japanese friend found herself in the un-enviable position of having to e-mail the entire company alerting them to an error she had made on a project that she was the lead project manager for. This was a critical error on a major project on which everyone had been slaving away for months. Tempers were very short. She asked for my input. I immediately realized that she was so stressed, and in such a hurry to fire off that e-mail that she had not done the best job she could have done on format, grammar or style. I explained to her that normally people would overlook such issues as trivial, but in the current situation, she would probably be put to the stake! We re-worked the e-mail several times, took a lazy dinner, and then re-worked it some. How did her colleagues respond? In her words "Oh... it was good response!"
Written communication is incredibly powerful. Take writing courses if you have to. Definitely re-work everything that clients get to read until it is perfect. And remember this, once it is out there, it becomes a permanent record that you have no control over (i.e. can not edit) for ever.
You can dominate the line up by projecting an image of a true professional. Researching the client, listening carefully to identify what the client wants, tying up (legal) issues that are of concern to the client, employing project management tools, and communicating in a clear and concise manner all serve to focus that image and polish your translation style.
Do Not Make Clients Look For You
Getting referrals, putting out resumes, working the phones, and pressing the flesh are marketing approaches that I am sure you are employing to stay on the client's radar. What more can you do?
If you maintain visibility by employing any of these approaches, then like the rest of us, occasionally you drop of the client's radar. How does this happen? Well, physical addresses change, as do phone numbers, when you move. Maybe your e-mail address changed with your new ISP that you got a great deal on. Or, simply, you changed your e-mail provider because you were unhappy with the service. Do you even remember all the places where you have posted your contact details? The point is this: your hard work at staying visible is all for naught because the client will not be able to contact you about a proposal during this transitional phase, if at all.
An internet web site offers a permanent solution. Most professionals shy away from a web presence for a number of reasons. They assume that the cost is too prohibitive, that they do not have the technical skill requirements, or that the commitment is too great. This could not be further from the truth. Unfortunately, these misconceptions may be preventing you from harnessing the full potential of the web to grow your freelance business. A web presence is within anybody's reach!
What are the possibilities? Your internet address, or domain name, will never change, which means that you will have a permanent sign pointing to your office door. You will always have the latest version of your material in front of the client that can be accessed from anywhere at any time. In effect, you will be open for business 24/7. A web presence will not only stabilize your income, it will provide the opportunity for growth-planning for the future.
Stay accessible to clients, stay in the line up.
Who Do You Do Business With
Let's revisit that major purchase decision that we happily made a while back. Sure, the product (service) came with a good reputation, the operation was professional, and we did not have to look too hard for it. In other words, even before we made the purchasing decision, we were already quite comfortable with the idea of making a purchasing decision. In effect, we were already "pre-sold." However, pre-sold is not quite the same as "sold." That fleeting interval between pre-sold and actually making the purchasing decision-laying out the green-is where it all happens. Sales people refer to this as "closing the sale." And sales people know that in order to close the sale, the client must not only feel comfortable with the deal, but must also like the person making the sale. Surprised? Do not be, you do it all the time, and so do your clients!
All things being equal, we buy from those we like. That bears repeating: 10 candidates offering the exact same qualifications and benefits, and clients will always go with the professional they feel most comfortable with and like.
I am afraid that there is not much that can be done about character-we are who we are. But, there definitely are some things that you can do to improve your "likeability" ranking.
A good, positive attitude attracts clients. Clients do not want to work with professionals; they want to work with professionals that project a positive attitude. Just as we avoid colleagues that are unpleasant to be around, so do clients avoid contracting professionals that do not project the right attitude.
Show appreciation for having the opportunity to work with a client. Send a card, nothing fancy or expensive, with a personal and original thank you message. You should try it-it works wonders.
Have a genuine interest in your client's best interest. Share you insider knowledge of the industry with your client. When you can not take on a job (maybe you have enough work, or are not qualified for that particular subject matter), reach out to your network and forward the job to a colleague. You can also point clients to web sites that can handle their translation project. Clients appreciate these small acts of kindness, and they certainly do not forget about them!
After completing under graduate school in Japan, I returned to Zambia briefly to help in the family business. We made it a policy to recommend customers to establishments-even if they were competitors-that most likely carried the product that we could not provide. Did customers ever appreciate it! They ended up coming around more regularly and making more purchases. Not only that, but even our competitors started referring their customers to us during stock outs. Of course, we made sure not to run out of stock too often-clients also have businesses to run?
The customary caution is not to introduce the client to a nightmare. A good rule of thumb to follow is to never introduce the client to a product (service) that you yourself would not layout money for.
When clients like you, you are the line up.
Conclusion
Ultimately, the success of your translation style can only be measured by the number of your clients, and the number of projects that those client entrust you with. That is very much a function of how successful you are in making your clients feel comfortable with your deal-as defined by reputation, professionalism and visibility-and by climbing in the "likeability" rankings.
Census Data Mapping for Small Business
When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. One company that uses ESRI's ARC Info has data, which it sells called Tiger Files (Census Blocks). This is data by 650 household areas. Tiger files are the estimated growth of regression of an area based on the previous trends and generally is fairly accurate out about five years. This is extremely beneficial for business planning. Many things can in fact happen in five years such as BRAC military base closing, large factory closing, natural disaster or new trend impeding the projected trends. Generally however the data is very accurate at 2 to 3 years and pretty accurate at 4 to 5 years out. Since all other government and easy to get demographic data can be pin pointed in an area on a map with boundaries such as:
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing
opportunities for you. The ability to do business with people
around the world has now been made readily available through
a web site and email. It truly has leveled the playing field and
has provided ALL of us with the opportunity of taking our business
to the global level.
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt.
Attract More Clients by Raising Your Profile
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Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It
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sale is made". Marketing is about how sales are made and
marketing planning is about being proactive in determining
how sales are to be made. Developing a marketing plan is
the tool businesses use to overcome weaknesses in
competitiveness and to increase sales.
How Nearly Going Broke Taught Me The Value Of Niche Marketing
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How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it's someone else's, you can spot the flaws you'd otherwise overlook. Mentally put the competition's name on your ad. Does what you say apply equally well to them? If it does, you haven't effectively set yourself apart.
Why Market to Generation X?
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How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you employ some of the tested methods that are used by leading non-profit organizations around the world.
How to Give Your Biz a Boost with a Summer Marketing Makeover
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Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant.
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Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible week. Not
terrible as in I got nothing done because I did actually get quite a bit done.
But man, I struggled. And I didn't even really understand why.
I have to admit, most of what I got done happened between Thursday and Sunday.
Have you ever had a week like that where you struggled to get things done?
Or worse yet, struggled and didn't get anything done? Or maybe it just FELT LIKE
you didn't accomplish anything?
I hate weeks like that and I rarely feel that way. So why was this week
different? At first, I couldn't put my finger on anything specific. Looking back
and replaying my week in my mind didn't cause anything to stand out either. In
short, nothing really clicked as the cause for the way I was feeling and acting.
So then I decided to do what I always do when I am trying to solve a problem. I
just kinda let it go for a while and did something else.
And THEN, I finally figured out what the problem was!
It wasn't anything specific about THIS week. It was related to something I had
done several weeks ago. And it's very ironic that this was the cause of my
problem.
You see, several weeks ago I had drafted my 90 marketing plan. This document
describes what I plan to do in my Big Ticket Marketing efforts over a 3 month
period.
It's actually not that hard to figure out but it is something that you need to
track closely and see which weeks of marketing effort have the biggest payoff.
In other words, you want to track which things you did that resulted in the
biggest payoff in sales, opt-ins by potential customers, joint ventures,
branding, etc.
Basically all the stuff we need to do to as part of our Big Ticket Marketing
efforts. We want to repeat those things that give us the largest payoff in our
next 3 month marketing plans and drop those things that didn't work out. And of
course we always try new things that we think will work, as well.
Anyway, the reason that I was struggling and feeling like I wasn't accomplishing
this week was because...
I was in OVERWHELM!
I had a lot of tasks I wanted to accomplish, because I'm an ambitious guy. I
want to do well and I have a lot of goals I want to reach. This is all fine, but
the point of having a 90 day marketing plan is so that it will be easy to focus
on the specific set of tasks that I need to accomplish each week by focusing on
ONLY ONE main area each week.
And normally, this system is very effective at keeping me focused. But,
ironically, the act of creating the 90 day marketing plan made me look at
everything I had to accomplish in the next 3 months and I was sort of stuck in
that mode. I wasn't being effective at focusing on this weeks tasks because I
was in OVERWHELM thinking about everything I had to get done, overall.
Have you ever experienced that?
I think we all have at one point or another.
However, I am disappointed that I didn't recognize what was going on sooner. My
background as a software engineer for Microsoft forced me to be pretty
disciplined about focusing on what I needed to do and what our team needed to do
every week to accomplish our goals. And sometimes the ship cycles lasted between
1.5 to 2 years.
Plus I have a black belt in Hapkido (a Korean martial art like a cross between
Tae Kwon Do and Aikido), which requires a lot of training discipline, patience,
practice and long term view. But at the same time requires you to learn and work
on smaller portions of the entire body of techniques, patterns, because that is
the only way you can really learn what you need to know.
Anyway, my point is that I should know better and yet I still fell into the fear
from OVERWHELM. And I think everyone experiences not only overwhelm but other
fears about what they want to do as well.
The title of this article promised you a simple secret to keep your fears from
holding you back - from selling Big Ticket Items. Can you guess what the secret
is?
I'll give you a hint. It's not really a secret at all. In fact everyone knows
about this but unfortunately not everyone knows what to do especially in a case
like overwhelm.
Ready... the secret is ACTION!
Yes, ACTION. Now you are probably wondering... "Hey, wait a sec, you just said
you were in overwhelm, how can action possibly be the secret for that?"
Napoleon Hill, in his book "Think and Grow Rich" said, "Action is the real
measure of intelligence". Thomas Huxley said: "The great end of life is not
knowledge but action." Intelligence means nothing, action means everything.
I knew what I had to do this week and yet I was struggling to do it. I even had
a 90 day marketing plan with each week spelled out for me and yet I was stuck. I
got unstuck when I realized I was overwhelmed and decided to do something about
it. What I decided to do was to take action. But the type of action I decided to
take was influenced by my precious experience both in software development and
martial arts.
Have you heard of Kaizen?
Kaizen is a Japanese word which basically means 'continuous and incremental
improvement'. The word came from when the Japanese were introduced to the work
of W. Edward Deming when he was stationed in Japan to help them rebuild after
World War II. While there, Deming introduced them to what later became know as
Total Quality Management.
What I like about Kaizen is that it takes small action steps over time to solve
problems. The beauty of this approach is that you can take something that
currently seems daunting or puts you in overwhelm and start by only focusing on
one small step that you can take to help improve the problem. The small step is
so easy that you bypass your overwhelm and fears and just do that one small
step. Then after a little while you introduce another small step and
continuously improve the situation or problem until it is solved.
So in this way you CAN take action, even if it is very small, and slowly over
time each action you take has an effect that builds on all the others and
creates an unstoppable force until your problem has been solved. The fact that
the action is so small makes it easy for you to do SOMETHING and not focus on
how much you have to do.
Maybe a short example will help. One of my goals is to increase the readership
of my articles and to get more people exciting about Big Ticket Marketing. One
of the best ways to do that is to get my blog and my articles out to as many
readers as I can. So this week, I wanted to get my Blog and my articles listed
in as many E-zine and Electronic List directories as possible. I even have
software to help me do this.
Guess how many directories and list locations there are?
Well... there are over 1000 just in the built in database in the software I am
using.
I kept putting this off, because I had a bunch of other stuff I needed to get
done as well. But this was a major focus for me this week. Finally, what I
decided to do was to just add my information to ONE directory or list every time
I finished another task. Breaking it down so that I only had to worry about one
entry every so often REALLY helped me make some progress in this area, without
worrying about how many there were.
I still have a long way to go, but my initial goal was to get listed in 20-25
sites and I'm currently sitting at 17. A few more sites and I will have met my
goal!
Plus, Kaizen is really how I study martial arts so the process is very familiar
to me even when applied to something else.
Ok, so the one 1 simple step you need to take anytime you have a fear to conquer
or an overwhelming situation to deal with is to decide on one simple action that
you can do in a very short amount of time that will ultimately help you solve
your problem. Do this, and then increase what you are doing in that area by a
little bit each time and before you know it you will have your problem solved.
Try this! It works amazingly well with very little effort. And you get a huge
amount of satisfaction knowing that you are taking steps to accomplish what you
want to get done... and you'll be doing it almost effortlessly.
By the way, if you want a great little resource on how to apply Kaizen, you
should get The Kaizen Way - One Small Step Can Change Your Life by Robert
Maurer. It's a relatively recent book and a quick read at 182 pages. You can
find it on Amazon or at Barnes and Noble online. Maybe this is your first small
action step.
Also, check out the resource box below for some websites that will give you some
resources you can really use related to your Big Ticket Marketing efforts!
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What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. For the rest, what are you doing to stand out in a crowd of many?
Big Money With Folios
One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports.
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your
creativity, a championship bridge player, or a
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