How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time? Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously ? don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away. Here are some tips to keep you on track: 1. Do you have a slow time of the year? This is the best time to brainstorm and create your marketing plan, and then put it into a marketing calendar. Start with your current list of marketing to-do's, and add to it. 2. Now that you have your list, make note of those things that you absolutely want to do, or have to do. This might be things like having a logo designed, and then creating your website. Or, maybe you have a new product or service that you need to create a press release for. 3. Decide how many of your marketing tasks you can accomplish each week. One task each week? Two? Three? Be realistic ? you don't want to say you're going to accomplish three things a week, find out you can't do it, and then give up on the whole list! 4. Do some of the items in your list need to be done at a particular time of year? Make note of these items and schedule them into your calendar first. 5. Do some of the items need to be done on a regular basis? Perhaps you send out a monthly ezine, or a quarterly mailing. Be sure to schedule these recurring items into your calendar. 6. Now it's time to prioritize the rest of your list. Note which items are most urgent, and schedule them into your calendar. Move down your list until all items are scheduled. Voila - your marketing calendar is done! Now make sure that you incorporate it into whatever calendar system you use for everyday. By having a marketing calendar, you avoid the common situation most entrepreneurs find themselves in ? waiting to market their business when business is slow. Who knows, maybe you'll find that the slow times aren't so slow anymore! Jean Hanson is a Certified Professional Virtual Assistant.
Discover how partnering with a virtual assistant will give you
more time to do the things you love to do! Visit her at
http://www.vaofficesolution.com. Jean is also the author of the
eBook, Virtualize Your Business -
http://www.virtualizeyourbiz.com
Related News
|
 |
|
|
RELATED ARTICLES
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life.
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great
design and a good steady traffic coming in...
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.
Refresh Your Web Site
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.
Happy Hunting!
Before you ever get on the telephone, send a marketing piece or
set up an appointment with a potential customer, you must first
identify whom that customer might be. To do that, you will need
to create an "ideal customer profile"-a profile of who would be
the best possible prospect for you and whatever you are selling.
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable Asset
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ? someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way
to extend your marketing reach. For this to
work right you need a website that promotes
your business.
Marketing is More Than Advertising
Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.
Blowing Your Own Horn
Opportunity Assistance Business Resource Center
http://www.opportunityassistance.com
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for more information: Why don't you want to choose a specific target for your product/service? Time and time again, the response is the same "I don't want to limit my profits by only catering to a few."
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down
your offer than actually buy. They might not have
bought because of your price, payment options,
or any other possible reason. You will just end up
loosing all these potential lifetime customers.
However, there are many ways you can minimize
the loss of these prospects.
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about 5 hours a week, yet I usually make a few hundred dollars cash in my pocket spending money a week. Now I know what everyone is thinking, "How the HELL do you run a brick and mortar business with only 5 hours of your time a week!". Well its quite simple. Its called networking. Ok I admit the location isn't mine, it doesn't have my name on it. But the benefits are great I don't pay monthly bills! This is like a dream come true, your own store with no bills.
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest concepts that end up working the best?
|
