Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I was
just 'browsing.' But... their MWR was obvious. Because,... I
could smell the 'hot fresh baked bread' in the bakery
department. They must have arranged to circulate that
aroma all over the store. Yep... I knew at that moment, their
MWR. What is MWR?... MWR means Most Wanted Response. Copy Writers say MWR's the starting point for their
headlines, articles and sales letters. That 'fresh hot bread aroma' was like a great headline... It
got my Attention... It created Interest, and I Desired to buy
several loaves. And... It created Action, because I headed
for the bakery department. Forget fruit and vegetables. I wanted some of that 'fresh hot
baked bread'. First the MWR, then the headline to grab the readers
attention, excite and motivate them to continue reading
down the web page, ezine, or article. Everything from the
headline, first paragraph, sub headlines, sentence , and
every word should lead toward your Most Wanted
Response. MWR may be convincing your reader the value of
subscribing to your ezine, clicking a link for an ecourse,
reading an article, sending an email, or buying your
info-product. Browsing at the grocery store, emphasized principles and
ideas that Copy Writers talk about and use. That hot fresh
bread got my Attention the moment I walked into the store. A
great headline. I became Interested in buying hot fresh bread. .. No!... I
wasn't just Interested, they had created the Desire for hot
fresh bread. And I was taking Action as I headed for the
bakery to get some loaves before they sold out. That was
the bakery's MWR in action... It worked! And... It was the old standby of Copy Writers first decide on
the Most Wanted Response and then use 'AIDA'. We've all
heard this term and have tried to apply it in our writings.
Know your MWR, then create Attention, Interest, Desire that
causes Action. Now everytime I sit down to write anything, I'll remember
'Most Wanted Response' and 'AIDA' Attention, Interest,
Desire, Action. Then do my best to accomplish my Most
Wanted Response. If you've read this far... I've accomplished my MWR... to get
you to read this article right to the very end. copyright (c) Bill Parks 2003 Bill Parks... Computer Consultant, specializing in Filemaker
Pro database design. Publisher of "Information Age
Products Ezine" and "Bill's Business Boosters Ezine."
http://www.InfoAgePro.com
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