T.E.A.M Profit
As you network and meet other business owners,
keep this philosophy in mind:
"Together Everyone Achieves More Profit" Remember this when you meet someone
with a business that serves your target market.
Think about how each of you can work together to
achieve more and grow your businesses. The following case study shows how to grow
your business using the T.E.A.M Profit concept: Ted is a Real Estate Agent specializing in
working with residents who want to
purchase fixer upper homes. His target market consists of busy professionals
who have more money than time. His prospects are interested in investing in
homes that are structurally sound but in
need of cosmetic improvements that
will increase the value of the home. Ted is struggling to attract clients
despite the fact that there is
a viable market for his niche. Ted starts to attend more networking events
in an effort to market his business.
Instead of meeting anyone in his target market
at the networking events, Ted meets a
Home Inspector, General Contractor, and a
Real Estate Appraiser. Using the T.E.A.M Profit concept, Ted is able
to leverage his new contacts into accelerated
business growth for all of them. Remembering that:
"Together Everyone Achieves
More Profit by helping each other",
Ted comes up with solutions that
will help him and his new contacts
attract more clients by working together. Ted formed a strategic alliance with the
Home Inspector that resulted in Ted's
clients receiving a discounted rate on their
Home Inspection. This added more value for the clients because
they didn't have to waste their valuable time
searching for a Home Inspector.
They were also assured that their home was
structurally sound before they invested in it. Ted's strategic alliance with the
General Contractor provided his
clients with special packages for
their home improvement needs. Ted's strategic alliance with the
Real Estate Appraiser provided his
clients with another solution to their needs.
Once the home improvements were completed,
the Real Estate Appraiser determined how
much value was added to their new investment. Ted's clients were satisfied with his value added services
and referred new clients to him on a regular basis.
Everyone in Ted's T.E.A.M Profit circle were also satisfied
because they were now able to attract more clients
with less effort and in less time. How can you apply the T.E.A.M Profit concept
to accelerate your business growth? Copyright 2004 Black Unicorn Communications, Inc.
All Rights Reserved Black Unicorn Communications helps
Independent Service Professionals
attract more clients in less time.
Visit http://www.blackunicorninc.com
for a FREE Business Success Toolkit,
including the 7 day e-course:
7 Steps To More Clients
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