Free Publicity for Restaurants
One of the best ways to get a restaurant free publicity is by
taking advantage of events and seizing the opportunity.
For example, February 5th is Television Weather Persons' Day!
Bet you didn't even know such a day existed, but it does, and
it can give you free publicity. How? Weather people are the
forgotten people at television stations. Deliver one of your
specialties at the station. There's a good chance the weather
person will be so delighted with the attention, he or she will
mention you on the air. Even if they don't mention you, your
goodies will be shared with the others on the staff and you'll
get your name out there. When you call to let them know about a
newsworthy event (and you will call, won't you?), they'll know
about your restaurant. Actually, it's not a bad idea to deliver goodies regularly or
periodically to a television station or a radio show host.
Remember, nobody ever says no to food. People love to eat,
especially when it comes gratis. If your restaurant serves breakfast, or, even if you don't serve
breakfast but your kitchen staff comes in early,, here's another
idea. Send breakfast (juice, pastries, coffee) each morning to
the host of your local Morning Drive show on radio. I guarantee
after a few times he'll look forward to it and mention you on
the air. Then you can start sending hot meals of pancakes, eggs,etc. He'll constantly talk about you or perhaps even
have you on as a guest. If there's a special radio or television show on during the
afternoon that everyone watches, send lunch. You don't have
to feed the entire staff, but do send enough for the host
and a couple of others. I frequently bring my restaurant chefs to a television program where they prepare food on the air. They always bring enough for the staff to devour (and I do mean devour)
after the show. The hosts and staff cheer when they see us because they've come to expect good food. And it's easy for
me to get the producer to agree to use my clients!
You might consider trying to lure a radio program to your
restaurant to actually broadcast or possibly even a television program. Years ago Sherman Billingsly made a
fortune going on television from his Stork Club. He intro-
duced his celebrity guests but you don't have to and you may not even have any celebs. It could be a talk show or music
or morning drive, whatever. The host will have to say where
he's broadcasting from and people will want to come to the
restaurant during the broadcast. Of course, you will put the host, desk, mic, etc. in the
window, right? Or at least a prominent place and not stuck
away in the corner. Even after the broadcast is over, this will increase your
business enormously. By having someone mention you on the
air or broaadcast from your restaurant, this conveys that
you are important. You are one of the best in your field
because, after all, a famous person is not going to go just
anywhere, right? Miriam Silverberg is the president and founder of the New York
City publiciy firm, Miriam Silverberg Associates and has vast
experience publicizing some of the City's best restaurants.
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