Packaging Trends You Cannot Overlook (Part #2)
Part #2 6) Food safety is becoming paramount. What this means to you: No longer are the words tampering and bio
terrorism buzz phrases. They are facts of life. Product integrity
will become increasingly important to consumers. New packaging
ideas have been developed in response to growing food
manufacturer fears about food safety and tampering. Packaging is
likely to perform a key role in establishing and maintaining
consumer confidence. 7) Environmentally friendly biodegradable packaging is another
growth area, reflecting consumer and retailer awareness of the
issue of waste disposal. What this means to you: A large number of packaging firms are
launching products made of 100 per cent recycled materials. There
is increasing evidence of biodegradable inks on the market. All
it takes is a few early adapters to make huge swings in the use
of environmentally friendly materials. Remember how quickly the
market changed when McDonalds switched from an EPS clamshell to a
paperboard product? Literally overnight, the entire packaging
climate changed. 8) Niche markets for products are being created. Niches that are
large enough to be very profitable. What this means to you: New products are being introduced for
specific target markets. No longer can one product capture the
majority of a consumer segment. Many of these markets are obscure
but very lucrative. Innovation is continuing at a rampant pace.
Look for new and previously untapped markets. Two growing areas
are products marketed to women and boomers. Important Info: The over 50 market is the hottest market for prestige products.
With 76 million U.S. boomers born between 1946 and 1964, the
potential for profit and growth are enormous. Every seven
seconds, someone is turning 50 years old. Baby boomers will push
the number of 50-and-over adults to more than 108 million by
2015. 9) Look for the continued growth of dual purpose products. What this means to you: Growth can come from unlikely areas.
Markets that were once strong have become so diluted they have
become unprofitable. Whether you call if "phood" or
pharmaceutically engineered and enhanced food, this category is
hot. Explore all of the new product introductions that fall under
these parameters. Important Info: The New U.S. "Phood" Market: Functional, Fortified, and
Inherently Healthy Foods and Beverages What You'll Get in this Report The New U.S. "Phood" Market--Functional, Fortified, and
Inherently Healthy Foods and Beverages makes important
predictions and recommendations regarding the future of this
market, and pinpoints ways current and prospective marketers can
capitalize on current trends and spearhead new ones. No other
market research report provides both the comprehensive analysis
and extensive data that The New U.S. "Phood" Market--Functional,
Fortified, and Inherently Healthy Foods and Beverages offers.
http://www.packagedfacts.com/pub/1020433.html 10) Competition will continue unabated. What this means to you: Today's market leader may be tomorrow's
out of business company. Keep abreast of changing technology and
innovation is the key. Got packaging problems? I can help. I teach people how to package products consumers will buy. I make it easy to answer your problems with email and voice consultation. Get advice from the top expert in consumer packaging. Email the Packaging Diva at packagingdiva@aol.com
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