How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't receive some sort of
announcement about an awards competition. We get so many, in
fact, that I have created a special place on my website where you
can learn about what opportunities are awaiting. http://www.womeninpackaging.org/ With all the awards programs out there, how many of you
incorporate that into your marketing plan? Yes, I know it's a lot
of work but the benefits you reap outweigh the effort invested.
What can an award do for you besides making you feel good? For a
start it can lend instant credibility to your or your company.
Just think about the words "award winner." Doesn't that sound
important? Wouldn't you like to see that phrase beside your name?
Awards make a good visual to. If you are given permission, use
the award's logo or banner in your promotional material or on
your website. So, how do you utilize the award and promote yourself in your
marketing plan? First you have to make sure you let others know about the
recognition. Announce your award to the media, clients, prospects
and employees. Write a press release both before and after the
competition. Even if you don't win you can showcase the
competition in your material. Just making a commitment to submit
is worthy of special notice. Receiving an award is a good way to
get points from the boss. In fact even being a runner up or a
nominee is fodder for self-promotion. For example, I received a
full page promotion in a local magazine mailed to executives in
Atlanta when I was a nominee for an award last year. Second, don't set the award on the shelf. Use it to continually
reinforce your success. Incorporate the award into your
promotional material. You can add your award just like a
certification to your business card and stationery too. Third, use the competition's format a means for evaluation.
Entering a competition can give you valuable independent feedback
on your performance. Having an external judge review your efforts
and provide feedback is worth the entry fee alone. Winning an
award is an opportunity to prove to your customers and suppliers
just how successful/creative you are. Remember this is an
independent and prestigious endorsement of the quality of you and
your company. It functions as well as testimonial Finally, celebrate! Awards generate confidence and pride in
employees throughout the company. Have a party to celebrate the
accomplishment. You can use an award as a reason to hold a
company event celebrating the accomplishment. Don't forget to
invite customers and potential customers. Awards can open doors - to new suppliers, customers, investors
and partners. Enter a competition and see how quickly you end
with another great promotional opportunity. JoAnn Hines' specialty is PACKAGING PEOPLE.
Whether you want to be paid more, you just lost your job, or you want to progress in the one you have, Ms. Hines advice and expertise can help you transform your personal brand. She can show you how to package yourself and make your brand a hot commodity. It's easy once you know the ropes and begin to utilize her insider's secrets. She shows you step by step how to increase your visibility, credibility and marketability with easy to use tutorials and templates.
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