Signage for Mobile Car Wash Vehicles
If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. But what type of signage should you put on it? Your work vehicles will be very visible in the parking lots while you are working. It will be seen all day long as it is driven around town and when it is parked and you are working. The truck should be used as a sales tool. This brings us to the topic of signage on the van or truck. How can we sell car washes, recruit new customers and at the same time provide a proper image for our customers and the corporations where we clean cars at? The best way to attract new customers is to have a very simply sign such as: "$5.00 Car Wash." This sign should appear in three or four places on the car wash truck. It should have five inch tall blue vinyl letters. It will be your greatest use of signage for point of sale walk-ups. Walk-ups are those people who see you washing a car and approach the truck to inquire about services. This is a highly effective use of advertising and has been making money for Professional Mobile Car Wash Companies for decades. It's a friendly message telling customers "Hey, if you want a car wash, we are here to help and we only charge $5.00 for the basic exterior wash." For the rear of the truck, van or trailer unit you should have at least one additional sign to catch the reader and make them think; a slogan, which you might change every six months or so: Go For It Just Do It Team - Together Everyone Accomplishes More Help Us Clean Up! Is Your Job All Washed Up Wash Us Grow It's A Clean Job You Can Have It All Make The Call, Have It All It's A Blast The sign should be made of vinyl letters to match your company logo and color scheme. Magnetic Signs If you choose to use magnetic signs; these signs should be clean at all times. When cleaning or washing, the truck signs should be taken off, cleaned, then dried front and back. Also clean off the dirt ring around the edges. Signs should be placed back on the truck without overlaying across bodylines. This way they won't blow off on the freeway. Make sure signs lay flat. If they are wrinkled then they will blow off. Wrinkled signs should be laid out flat in the sun so that they unwrinkle in the heat. No cleaning agents should be used on the back of the signs. If the front gets dull, use silicon gell on them; the thickest you can find for rubber treatment. All vinyl lettering and signage can use a little silicon from time to time too. Keep up your image, stay efficient and do it right the first time. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Related News
|
 |
|
|
RELATED ARTICLES
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now. Please pick at least two that you're either not doing, or not doing that well - and MAKE A DECISION to add them to your marketing mix in the weeks ahead: Direct Mail Internet Marketing Email Marketing Advertising Telephone Marketing Direct Sales Strategic Alliances Referral Systems PR Additional Products/Services We will tackle these in order Direct Mail Direct mail is often overused and badly done. It's got a bad reputation over the years, mainly due to spammers, used instead of the telephone or by con artists seeking their next victim. There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continuing efforts to help you reach success ? I am about to share the secrets of direct mail - I'd be surprised if the contents of this mail does not save you thousands of pounds over the next 12 months. By the way, if you are totally new to Direct Mail - "It's anything sent by post, sales letters, electronic mail or brochures etc" I want to dispel some things about DM to you. "Direct Mail doesn't work" . This ingenious conclusion is arrived at by the fact that most people throw most of the mail we get directly in the bin - therefore the thinking is that it's a waste of money. The truth is that 90 out of 100 people might throw your mailing in the bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you - you may well have a highly profitable mailing. Last week I sent 400 emails to potential clients, and got 37 replies. That's to say that 37 people actually read my mail, and I got exactly 9 new clients as a result. Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales! And that's easily doable by the way, because I've done it. But saying that, your mailing may not work ? it depends on what you say, price involved and some products may just not be suited to an email campaign. It's very much a numbers game, but one thing is certain, email is free! You have to enter this knowing that most of your mailings will go unread, but at least it's cheaper than other advertising methods. Large companies like Capital One, know their mailings DO work ? they've spent a fortune fine tuning and testing these campaigns. But just to warn you ? direct mail can fail, and they are the ones, usually, small to medium businesses send out, because they don't understand what they are really doing. If it's done right, it will make your profits increase dramatically, and when it's done badly ? it can eat into a budget, so be very careful! There are 2 types of mailings: Potential Customers Existing Customers If you don't do much mailing ? start doing some now. It's easy to not email out of fear of upsetting clients, scared of bombarding them with too many mails, thus losing a sale. That's crazy and it's to nobodys advantage. Actually, most sales emails are helpful and quite genuine. I was once told "You've got to be mad to not listen to a salesman ? they might have something you need!" So next time you receive a mail or telesales call, consider that it could well be in your favour. And there really is nothing wrong with sending out 2 mails each week.. So don't worry. I have noticed that many clients are sitting with 1000's of email addresses ? yet they aren't contacting these clients. That's like throwing money down the drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week ? how do you feel about not emailing those customers now? Try it today?.. Think of something you can offer these customers, you must have something you can offer! Even something for free. Send them a letter and measure the response. If it works, mail them and measure the results. If it keeps on working, keep on doing it! The best email is a personal communication with a customer you know. It may read as follows: Dear----------- I wanted to follow up after your purchase of (your product) on (date) to see how it's working out for you and to thank you for your continuing business. If you have any questions or concerns, please let me know by return email, or feel free to call my private phone number. Many Thanks Regards Mr X Your customer is going to open, read and appreciate an email like this. They may even respond to it, and even if they don't, it doesn't look like spam or bug anyone. And they probably will appreciate that. ------------------------------...Give it a go ? you'll be surprised. Regards Christopher Given www.busigen.com
What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use, a process that uses only one color for both text and images is a popular choice for uncomplicated brochure printing jobs.
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments. However, to effectively trade internationally, top management must commit to developing foreign markets.
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to ? your ideal customers ? and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.
Large One?
Here's a proven, and truly easy way to start increasing your sales, immediately.
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
The Forgotten Market
There are a great many online business people who are
forgetting the potential that this particular forgotten
market can be providing them. The forgotten market I
am referring to is the off-line market and as for the
potential, it could prove to be quite profitable for you.
What you need to do though, is take the blinders off
and focus on "all potentials" NOT JUST the one track
mindset of setting up campaigns geared towards the
online market.
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for information. And that's your opportunity.
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see." ? Statement on Jeep Web site
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. We recommend the following companies and CD ROM mapping software:
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Widely practiced today, Feng Shui theory focuses on methods to manage the flow of energy and with skillful application, can effectively lead people into your booth.
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no one wants it? Do you have trouble
finding the time to focus on your business? Do you do so much for so many that
you find it's difficult to make any financial progress in your business; much less
make an indelible mark in the mind of your potential customers? I found myself on
that road so many times, that I could be a tour guide for Please-want-me-ville.
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life.
Sowing and Growing Your Network
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant.
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.
|
