Effective Marketing for Small Businesses
Effective marketing for the small business begins with market research If you don't know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who their target audience is. What's your target age group and income bracket? What publications do they read? What do they do for fun? For it to be truly successful, your marketing should try to address an issue your target market deal with, fulfil a need or answer a problem. To be able to do that, you need to know who they are. Before you start marketing your small business, identify its strengths and weaknesses. Nothing will damage your small business quicker that disappointed customers. Don't oversell your products or services: if you know you can't deliver what your clients are looking for, refer them to someone who can, rather than taking on the project and doing it badly. People love to complain: don't give them the opportunity to. At the same time, don't undersell yourself either: you want to win new customers, after all! Kick off your small business marketing with a survey One of the best ways to get to know your customers is to have them fill in a survey. Mail it to them (with a reply paid envelope) with their invoice, hand it out along with their purchases, email it direct, or even put it on your website. However you decide to conduct your survey, think carefully about the types of questions you need to ask. Try not to make it too long, or people won't bother to complete it, but don't make it too short either, or you risk not collecting the information you're looking for. Analyse the competition Any small business marketing strategy should take your competitors into consideration. In order to compete effectively, you have to know who they are and what they're doing. What are their strengths and weaknesses, and how do they compare with yours? Spend time researching your competitors: find out their prices and look at their websites. Once you know what they're doing to win customers, it's up to you to do it better! Amber McNaught is co-owner of Hot Igloo Productions, a UK website design and marketing business specialising in helping small businesses grow through the use of internet technologies and public relations.
Related News
|
 |
|
|
RELATED ARTICLES
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.
5 Tips for Getting the Most out of Exhibiting at Trade Shows
Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizer's responsibility is to promote the show, fill the exhibits and fill the show with large numbers of visitors. Being at the right show for your business is the first step. Attracting visitors to your exhibit is the next step and may be a challenge. Once the visitor is there, getting them to buy your product or service, or agree to a future contact is another challenge. Bring to mind a time when you either participated at a trade show or were a visitor at a trade show what attracted you to an exhibit, and what turned you off?
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing and
sales professionals as to what really is the difference between
marketing and sales functions. More often than not, both
business activity terms are used to describe any business
activity that is involved in increasing revenues. For small
businesses, with limited resources, there often is no practical
difference in marketing and sales functions, all revenue
generating activities are typically implemented by the same
personnel.
Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. "Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price" is an example of an offer. To be effective, your offers must pass eight tests.
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. Failed efforts can make businesses run out of money too quick and eventually close shop. The reason for this is there is a learning curve with marketing your product.
Networking the Media
The media is a business's absolute best friend. It is THE
source of information distribution to the masses. Even "bad"
press has been known to stimulate business.
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps people "coming back for more." It's an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.
How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story happens everywhere and everyday in America . If you grasp the simple lesson from it, you can make more money each month without working harder or spending more.
Doing it with Class!
Doctors do it, hair dressers do it,
and salespeople can do it too.
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:
Dont Use Yourself as Your Pricing Yardstick
"I wouldn't pay more than what I charge now."
Marking Your Territory
We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers.
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations.
The Secret to Adding Credibility to Your Business ? Testimonials!
You may not realize it, but you already have a gold mine of
endorsements waiting to be created. Everyone who is serious
about building a business and creating credibility uses this
idea. What is it? Testimonials from your satisfied clients.
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Internet technology has brought the business world closer together and nowadays, it's just as easy to conduct business across the globe as it is to conduct business across town.
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments. However, to effectively trade internationally, top management must commit to developing foreign markets.
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.
For example, which advert are you mostly likely to respond to:
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names and addresses. What turns
a list into a database is the additional information, coupled with your ability
to select names from or report on the list using any combination of data
elements.
|