Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream, an International Terrorist in an airliner, a drug dealer in your neighborhood or a computer virus which worms its way through your system doing its dirty deeds like the evil doers or an evolving organic virus on our bio-systems. Viruses are opportunistic, so are International Terrorists. This is their system of distribution to procreate and live. A virus in a computer can be a living growing event. So can a brand name or business expanding a market base. We are not comparing the damage caused by a virus or condemning either distribution methodology, one is evolved, while your small business is relatively young in that regard. We need to study what works if we want to win. We can learn a lot by studying these things. It is a much better system to look at the successes of nature and what works and why. Viruses with their fast evolution work like a small company with fast market innovation, implementation and evolution (revolution). For instance read about "Rules for Revolutionaries" and Prescription for the Future; and .Com to .Profit and Business is Combat; and "Blown to Bits;" or "500 Year Delta" As we have seen the exploits of those companies, which mimic nature in the regard of small teams, companies like Franchises. Just reading a few of these books ought to teach you a thing or two about special teams, regional variations and specific markets and personalities if you will of the local attitude. Recommended reading would be "Franchising For Dummies" and "Start Small and Finish Big" or "Franchising 101", etc. If you want to win in your business you must study those things, which work anywhere you can find them, leave no stone unturned, you will find the secrets everywhere. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Related News
|
 |
|
|
RELATED ARTICLES
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to.
Write Better Web Content
If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business strategies, vendors and other companies.
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ? Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at Dove? soap. You'll find the shampoo bottles are white. White conveys purity, simplicity and a sense of cleanliness. It's strategic and makes sense doesn't it?! Have you noticed that you can associate an industry by its color? Blue is a popular color for technology companies and bottled water companies, for instance. How about identifying a certain mood by color? Quick, what mood do you think the color red evokes? Could be romance or anger or urgency...
Keeping Marketing Simple / Ten Simple Steps
1. Business Cards
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the investment of time and money in attending shows, and help set a company apart from the crowd.
Marketing With Brochures
With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. You should have a brochure for your online and offline marketing.
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. The question is? are you doing it right?
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.
Give me a Referral any Day - the Power of Networking
I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was ? a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages ? a pristine copy that never sees the light of day ? but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people. The choice was simple and ? yes Mr Freezerman turned up and was superb!
How to Measure the Benefit Your Product or Service Offers
Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it's ineffective to say your light bulbs are brighter and last longer than the competition's. You've got to let people know that they're 50% brighter and last two times as long! Your dry cleaning methods aren't just better, they're three times more likely to remove stubborn stains than traditional methods. Your chiropractic techniques aren't just effective, they're clinically proven to reduce back pain for 95% of patients. And so on.
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.
The Easiest Small Business Direct Marketing Tip You?ll Ever Get
This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get.
And when I say easy? I really mean EASY.
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services
is to create strategic alliances. Strategic alliances are
partnerships with companies who sell to a client base similar
to yours but they sell different products/services. The idea
is to find partners whose clients may also be interested in your products/services.
|
