When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare."
By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.
The image on the front of your postcard should be simple, but attractive. I?ve found that brightly colored cards pull a better response than dark, moody cards. Save your artistic angst for some other medium.
You should also create an image that?s easily comprehended. Why? Because your recipients will only give your cards a one- or two-second glance before deciding to keep them or throw them away.
Think billboard. A billboard must get its point across quickly?because people are driving by at high rates of speed. It also must be memorable.
So, here's a homework assignment, the next time you're out and about, look at the billboards. Advertisers are paying good money to put them up, so why not use them as a source of free design ideas?
Now, ask yourself a couple of questions:
1. Which billboards are memorable?
2. Which billboards are forgettable?
You can also do the same thing with advertising you see in bus and train stations, or in airports.
You may have noticed this when you've been sending postcards, or doing some other form of marketing. Your responders will fall into one of the following groups:
1. People who respond right away.
2. People who respond several weeks, months, or even years later.
You may get a lot of "right away" responders, which is the desired result of most marketing activities, but you'll still get replies from people who've saved your postcards.
And "keeper cards" are a good thing. Why? Because if your recipients are keeping what you?re sending out, chances are good that they?ll eventually do business with you. Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:
http://www.PostcardMarketingSecrets.com
Related News
|
 |
|
|
RELATED ARTICLES
People Do Business with People They Like
People do business with people they know and like!
How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard
The Tale of Two Dentists...
Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases.
Getting More From Your Customer
We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising ? attracting and reminding customers through promotions.
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.
Your Marketing Message
Your message is first among your weapons in the battle of perceptions.
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Widely practiced today, Feng Shui theory focuses on methods to manage the flow of energy and with skillful application, can effectively lead people into your booth.
Target Your Share of the 50-Plus Market
Every 7 seconds someone in America turns 50. Are you doing your personal as well as professional best to make them your loyal customers, build trust, and receive referrals from satisfied customers? Here are some ways to increase your success and sales with this very diverse group.
Nice Guys Finish First
Volunteering your services can be an excellent way to form new business
relationships and raise your business's profile while lending a hand to a good cause.
However, unless you take care, it can also become all-consuming, with little return
(besides creating good karma).
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Nobody wants to be bombarded with a big sales pitch. If you meet someone and within two minutes you are promoting your own business or stretching out that business card, your card will more than likely end up in the trash.
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.
Marketing is More Than a Token Process
"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn't quite register.
Communicating Our Attitude
The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes shining through in a variety of ways. How can you create an attitude that paves the way to success for you and your business?
Promotions That Build Profit
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be prepared for any surprises.
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don't drop the ball with one of the most important parts of your business.
The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systems
The Secrets of?
A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that they have cracked the algorithm how Google ranks websites.
Principles of Marketing 101
Marketing results should be measured in only one way ? increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.
|