Incentives For Customers? Whats New?
Lost & Found for the 21st Century Here in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. It is inevitable that some things get lost. In fact as stated in a recent research "Around 62,000 mobile phones were left in London taxis during the last six months. That's an average three phones per taxi, according to a survey of licensed London cabbies by the Taxi Newspaper and Pointsec Mobile Technologies. Absent minded and drunken travellers also forgot 4,000 laptops and 5,000 PDA's when exiting cabs". A new service on the UK market now gives companies a great added incentive to their memberships and offers to gain, and retain new and existing customers. Want it Bak is a lost and found service with a proven concept around the world. Their system provides companies of all types the chance to have that one incentive over their competitors that could make or break a sale. Their system can protect anything you can imagine, mobile phones, keys, cameras, PDA's, laptops, binoculars, backpacks, passports, briefcases, wallets and purses, golf clubs, power tools, textbooks, credit cards, cheque books... you get the picture. How many of your customers own one or more of those items? Answer: All of them. How does Want it Bak work? Simple. Your customers adhere a range of security tags each with their own unique id number to their items. They register them with Want it Bak and that's it. If they ever lose the item and someone finds it they contact Want it Bak directly using their website or their 0800 number and they arrange a courier to pick it up and return it to the owner for a small admin charge. How much time and money have you spent to gain that customer? The brilliant thing about Want it Bak is that it actually not only works as a great sales incentive but also gives you an 80% chance of retaining that hard earned customer. All those thousands of pounds do not have to go to waste simply because they have lost your branded merchandise. How much do you think it would be worth to a customer if a company paid attention to a common problem they face and offered a solution? To the customer, far more than the cost to the company. The perceived value that is gained from a company playing an active role in helping their customers is far greater than the cost. Not only do you greatly enhance your profile but you also increase the odds of retaining that customer should the lose their item from you. Again setting yourself apart from your competitors. Think about it, you can offer it as a stand alone package or Want it Bak can even brand it up so it can be used as a corporate gift. Chris Cameron, MD of Want it Bak has this to say "this is a fantastic way to really set yourself apart from other companies. By paying an interest in your customer's pain, companies will gain a unique advantage over their competitors. Companies may not want to acknowledge that this problem occurs but the reality is that it does and everyone knows about it because everyone experiences it in one form or another. It is the companies that help their customers deal with this problem that will stand out from the crowd." One of the best things about this service is the confidential nature of it. The "Finder" never knows who the owner is and vice versa. Reassuring for owners of expensive items, they can now safely retrieve their possessions. "It's a great incentive for people to do the right thing", says Rob Eberstein from Desktop Life, an advent fan of the Want it Bak system, "Most people are actually honest and the biggest barrier they have to returning items is the hassle of finding out who it belongs to, arranging delivery or pick up, getting the time to drop the item off at the local police station. Now they don't have to do anything except ring Want it Bak or visit their website, and they get a Reward for their troubles. It's a fantastic system and perfect gift for our customers." The "Finders" themselves are offered a basic reward of £10 gift pack of Want it Bak Labels. Additionally the finders may also receive gift vouchers, shop discounts, trial packs and much more. Customers may also offer an optional CASH reward to Finders as a thank you to the person for taking the time to contact Want it Bak. "This service is invaluable" say Russell Lewis of Chelsea, an actual benefactor having signed up from the start. "A few weeks back while travelling home in a Black Cab I left my portfolio containing vital customer information and demonstration CD-ROMs. It would of taken me weeks, if ever at all, to redo everything. Before the end of the day Want it Bak had taken a call and I had arranged for it to be sent straight back to me. This is an amazing service, it was all so easy." This has to be one of the best incentive ideas to happen this year and needs to be seriously considered by every company to enhance their existing customer service policies. If you want to offer something a little bit different and a completely new that really shows you are interested in your customer you should consider this option from Want it Bak. www.wantitbak.com for more information.
Related News
|
 |
|
|
RELATED ARTICLES
How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary.
How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can squeezethe most benefits out of your mailing list.
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility.
Rate each item from 1 to 5. 1 = low/bad. 3 = not good, not bad, just OK. 5 = high/great.
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not! We pay attention to people who take an interest in us. If we want our readers to pay attention to us, we better pay attention to them!
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate...and nearly 40 years until retirement.
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors
make it out to be. Some equate expensive products and
services with quality.
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is a real
eye-opening experience. While we all hope that our product or
service will appeal to the masses, the truth is, that may not
happen. Assembling a Marketing Plan first and foremost forces you
to clearly define what you are selling.
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:
Another Commercial? Dont Touch That Dial! Watch & Learn
When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?
Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!
Have you ever sat down to write a
sales letter and been at a complete loss
where to start? It happens to all of us.
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls
By Stuart Reid
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets.
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire.
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating my computer and watering plants.On worse days, I prefer doing laundry and making my kitcheneven cleaner.
Teaming Up Marketing and Sales
The Pitchers: Sales
|