High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets. Postcard Marketing Secret #1: Keep Your Message Very Brief Don't try to close sales with postcards. You don't have enough space to provide all the information needed to close sales. Instead, briefly state the major benefit(s) you offer to attract the reader's attention. Then focus on motivating them to get more detailed information from a source where you can close sales. For example, send them to your web site or give them a phone number to call. Postcard Marketing Secret #2: Design Your Postcard To Look Like A Message From A Friend. Most postcards I see look like an ad in a magazine. But when a postcard looks like advertising, people react to it as advertising. They don't pay much attention to it. Instead, set up your postcard to look like a brief personal message from a friend. This attracts attention and lures prospects into reading your postcard ...even though they realize it is advertising. It generates a lot more replies than postcards that look like an ad. Postcard Marketing Secret #3: Don't Spend a Lot on Printing Postcards that look like a personal message can be very inexpensive to print. For example, here are 2 ways you can do the job on any computer with a printer: * Print postcards on plain (no printed lines) 4 x 6 inch index cards. Cost: about 1.5 cents per card. * Print 4 postcards at a time on 8 1/2 x 11 inch sheets of standard index card stock. Then cut the sheets into quarters. Each postcard will be 4 1/4 inches high by 5 1/2 inches wide. Cost: about 1 cent per card. Tip: In the US you can send postcards by First Class Mail for 23 cents if you make them at least 3 1/2 inches high by 5 inches wide but not over 4 1/4 inches high by 6 inches wide. Postcard Marketing Secret #4: Don't Underestimate the Importance of Your Mailing List You can generate a high percentage of replies by sending your postcards to prospects likely to be interested in your offer AND who have a proven record of taking action on offers that interest them. This is why postcards produce a big response when you send them to your existing customers. But how can you find new prospects with these same 2 characteristics? Here are 2 ways: 1. Rent the customer lists of companies that are not your competitors, but who sell their products or services to the same targeted market. 2. Rent the paid subscriber lists of magazines and newsletters read by prospects in your targeted market. You can get both lists through most mailing list brokers. The next time you want to generate a flood of traffic to your web site or a flood of new sales leads ...send postcards. Apply these four little-known postcard marketing secrets and you'll produce a big response without spending a lot of time or money. Copyright 2005 Bob Leduc Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Related News
|
 |
|
|
RELATED ARTICLES
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.
Key Marketing Questions - Planning Your Marketing Campaign
So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. Marketing will ultimately determine if you succeed or fail. So, how can you succeed? What questions should you be asking yourself? Here are the BIG FIVE!
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Here are my Top 10 Tips for a network that will help you build your business.
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth.
Wise Man Marketing
It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy
from the first time and why they do not buy from you again.
There are books on many of these reasons. Many of these
reasons are totally out of your control.
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers".
Why You Buy, Part Two
More of the findings of the recent studies in behavioral economics:
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your business, you really need take some of the actions listed here.
First to Market Theory
AGE OLD QUESTION
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in
person, or is it? Let's take a conversational tour together
on this topic.
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different.
Nine Must-Do Positioning Steps
Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
|
