Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy
from the first time and why they do not buy from you again.
There are books on many of these reasons. Many of these
reasons are totally out of your control. But what about the ones that you are in control of? What about the legit reasons that you or your staff cause? Here are the ten top reasons why people do not buy a second
time around. 1. Follow up after the sale was poor perceived quality,
nonexistent, or too far after the sale. 2. You didn't ship the product in the time promised.
Whether they needed it immediately or it sits in the
in-box, when people buy something they don't like
waiting. Otherwise, your credibility has been waived.
Apologize and offer them an item with perceived
value for free. 3. Your product didn't deliver what it promised. Even if
your product didn't accomplish what they believe it
should have they are not going to think your second
product will either. 4. The buyer could not reach you when they had a "after
question" sale. You could have added extra lines of
communication. 5. Your customer doesn't want to revisit your website
because it didn't offer much the first time around.
You could have offered more original content or freebies. 6. Your competition is offering free shipping with
their product and you aren't. You need to be more aware of
how your competition is targeting customers at all times. 7. Your customer forgot your web site address or how
to find you. They can't find you easily in the
search engines (first or second page lists in their
query). You should provide your contact information
to your buyers in and on everything. 8. Customer service couldn't solve a problem they had with
your product or didn't handle a refund well. Your customer
service personnel, and yourself, need clear boundaries on
what problems they solve and must pass up the ladder. They
should also be trained on what tone, and language to use. 9. You did not up-sell them when they were already in the
buying mood. 10. Competition offers a stronger money back guarantee.
Always think of better ways to remove the risk from your
customers and try to do it better than your competition. This is a lot to remember, a lot to institute into your
business practices, yet every one of these items are just as
important as the next. Remember too, this affects viral marketing as well (word
of mouth/referrals). Catherine Franz, Millionaire Coach, thinks outside the box
naturally when it comes to attracting money. Order her
latest strategy, How To "Get 'Them' To Follow Your Yellow
Brick Road" report (for professionals, consultants,
employees, and retail store owners).
http://www.marketingstrategiestogo.com
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