10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. 1) Define Your Audience -- Who are you publishing for? Clients (customers) ? present, past and prospective? Employees? Your audience will define your content. 2) Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve. 3) Plan Content -- What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can make changes along the way. 4) Establish a Budget -- Newsletters can be cost effective, but they're not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs. 5) Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership. 6) Select a Name -- Your "baby" needs a name. Choose something simple and relevant. 7) Develop a Design -- Determine format and length. Then select a simple design ? and stick with it. 8) Assign the Task of Writing -- Designate a good writer, editor and proofreader ? people who'll respect your deadlines and tone. 9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them. 10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined. Don't be afraid to call in help if you need it. Once you start the newsletter habit, it's important to stick with it. About The Author Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com).
Related News
|
 |
|
|
RELATED ARTICLES
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are.
Tracking Your Way to the Top!
I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely.
Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."
Six Ways To Attract New Customers To Your Restaurant
Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors.
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.
The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you're like me, I am a pretty curious fellow, I really like to learn.
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the basics ? the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense." And they are right, but my immediate response is always the say, "So are you doing it??"
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You know, how to write a fundraising letter that sounds like it came from the mind of a person and not an institution.
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided to do
some research to find out more about the spider.
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience. When they set out
to create a special event, the first thing they do is slip into the shoes of a typical
guest. Understanding their audience helps them choose the right location for the
event, determine ticket prices, and select the proper advertising and promotional
vehicles.
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices without networking:
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve.
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.
New Years Revolution
No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business.
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations.
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
|
