How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort. I remember vividly watching a training session where my sister easily threw another student flat on his back. What staggered me though was the size of the student. He was huge. But she didn't strain or struggle. She simply appeared to step calmly backwards as he approached and let him fall over her in a big circle to land flat on his back. I was amazed and by the look on his face so was he. You may be mistaken in thinking he was going easy on her, but he wasn't. There was something in the way she reacted to his movement which gave her this enormous power. Something in the technique she used that enabled her to lift a 20 stone man off the ground and plant him flat on his back. I'm now going to share her secret with you with ideas for applying these principles to your own business... Dr. Jigoro Kano, the founder of Judo devised a theory known as "kazushi" which essentially means, "Using a minimum amount of strength, it is possible to throw your opponent if you force him off balance by breaking his posture." Kazushi (unbalancing your opponent) is effectively promoting the idea of "Minimum Effort - Maximum Impact". Which, by no coincidence, happens to be the key concept behind Lean Marketing. This understanding of Kazushi is what gave my 10 year-old sister the power and belief she needed to throw the 20 stone man. She yielded to his forward momentum and put her foot in a position low enough to act as a lever which had the effect of disturbing his balance with the full force of his own momentum and weight behind it. In other words she harnessed all 20 stone of his weight, combined it with her own and used it all against him! So How Do You Use Kazushi In Your Business? Key #1 - Balance Jim Rohn once said, "The same wind blows on us all, what matters is the set of the sail." You need to make balanced, reasoned decisions to be most efficient. This means you need to realise the harmony in all parts of your business. It's no good chasing new business if you ignore the clients you already have. There's no point in striving for financial success at the cost of your health, friends and fun. Balanced thinking also means the ability to put things in perspective. Small problems affect us all. It's when we see these small things as big that we get carried away and can over-react. Key #2 - Momentum I talk a lot about using pain and gain as a motivator. This is essentially a tool for creating momentum. But momentum without a direction is waste. Make sure you have vivid, powerful goals. Keep your end in mind and be willing to go with the flow and will of others where necessary so that your outcome can still be realised. Don't tackle problems head on but guide people in a direction that is mutually beneficial. Argument and conflict is wasteful and should be avoided where possible. Pace people. Show them you understand them. Then guide them and allow their own momentum to do the rest. Don't get carried away pursuing things that do not lead to your desired outcome - otherwise your momentum may be the very thing that trips you up. Key #3 Leverage By recognising levers you'll be able to harness the power of momentum and make it your own. Effectively harnessing energy in the same way that a sail on a boat uses the wind to make it move. Knowing where and when to take action and understanding that the little adjustments and small things can make the big difference will give you unlimited power. Gain support. Ask for favours. Use your network. Make other people's time and money work for you and them simultaneously and you'll achieve a lot more a lot sooner and with a lot less effort. As the saying goes: "If you give enough people what they want - they'll help you to get what you want too. 4 Out Of 5 Small Businesses Go Bust Inside 5 Years! Finally - A Guaranteed Way To Make Sure You're Not One Of Them... http://www.leanmarketing.co.uk/toolbooks
Related News
|
 |
|
|
RELATED ARTICLES
Choosing Networking Functions
Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing
methods to sell your services: you received some
publicity in your local paper; your website is up and
running; and you're listed in the Yellow Pages. So
why isn't the phone ringing off the hook? Maybe
you're marketing strategies need to get more creative!
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.
The Key to Success
Good business is about communication... not just what you say but...
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a sales letter, a brochure (perhaps an 8 1/2×11 sheet folded twice), a reply device and a #9 return envelope.
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.
Selling To Your Affiliates
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try and sell only outside their own affiliate base. If you do this then you are missing out on your greatest customer. Your own affiliates.
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same trade show vying for the attention of the consumer, you have a small window to make an impression on the persons mind. Here are some tried and tested strategies to implement to maximize your on-the-floor communication:
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities of 1 to 1,000.
Time for Marketers to Clean Up Their Act!
The company envisaged smaller Internet service providers (ISP's) as their main target market for the software. The company president contracted with a sales/marketing person to handle the ISP market. He personally trained the candidate for two weeks, emphasizing all the while that the ISP market is one that needs to be gently handled.
6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" ? in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards.
Your REALTOR® Marketing Plan
The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Below is a step by step process to help you lay the framework for your own marketing plan:
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months.
Here are five key areas to focus on with your mid-year marketing makeover.
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study:
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.
The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you're like me, I am a pretty curious fellow, I really like to learn.
|
