How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business.
There's one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose. b>Why Your Ads May Say Nothing & Everything About Your Business! Many business owners rely on platitudes and ego gratification
when promoting their businesses. They think customers will
flock to their establishments to buy products and services just
because they're there or just because they're "nice folks".
Their ads extol the same drearily predictable phrases: "We've
been in business umpteen years!", or "We're family owned and
operated!", or "We sell the best for less!". Trite and
commonplace position statements such as these have been used so
much, by so many advertisers, they simply have no meaning and
no impact. Your Customers Are A Goldmine Of Information When it comes to your industry, your customers represent a
wealth of experience. Why not tap into that knowledge-base
to see how you can increase your bottom line profits? Have you ever taken an extensive customer survey and asked why people buy from you? If you haven't, you're missing vital feedback that can tell you exactly how to craft your marketing message for maximum impact. Try it and you'll learn the best way to speak to your target audience. Their responses will guide you in developing your irresistible marketing message. You'll uncover all the customer "Hot Buttons", the problems, frustrations, and annoying situations your target audienceexperiences before and when doing business in your industry. When you know what "makes your target market tick" and what
"ticks them off", your approach will be more confident and
informed. This will cause people to be more receptive, because
prospects can now see that you completely understand them and
their situation. In addition, you can learn just as much from prospects who
decided not to buy from you as you can from those who do. Why?
When prospects fail to buy from you, there's a good chance that
the issue was not "price". Knowing why allows you to look at
ways of innovating your company, products, or your services.
You know precisely how to make your business more attractive. Customer Survey Types Conduct your surveys and direct them toward: 1) Current Prospects 2) Prospects who are still stuck in the buying process 3) Current Customers 4) Former Customers 5) Unhappy Customers
According to Jim Rohn, renowned business philosopher, the key
components to powerful communication are: first having something
good to say, then saying it well, and finally saying it often,
using the appropriate mediums. Your customer surveys will give
you plenty of good things to say. Pay attention, because your
customers may even say it for you, in the form of testimonials! Good luck with your marketing efforts. ___________________________________________________________
Get a FREE Customer Survey Template entitled, "Everything You
Should Ask Your Customers And How!" Simply email your request
to SurveyTemplate and learn how to get your
customers to tell you everything you need to know about what
makes them "tick" and what "ticks them off". About The Author:
Marc Gamble, the author, teaches business owners, entrepreneurs,
and professionals how to acheive bigger, bottom line results
from their advertising & marketing efforts without spending more
time, effort, or money. Learn marketing strategies and tactics
to separate yourself from your competition and become the
obvious choice to do business with. To learn more about how to
improve your own Marketing Efforts and Achieve Better Results: CLICK HERE Email: MYM Hot-Tips eZine
Related News
|
 |
|
|
RELATED ARTICLES
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey's philosophy, "start with the end in mind."
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then
develop their services or products. This causes them to
generate and fulfill a marketing plan that requires them to
swim upstream using the backstroke. To save the stress,
consider placing the business plan on hold until first
completing a few customer surveys. Okay, some of you are
saying, "Catherine, how can you do a survey before you know
who your market is?" Yes, this is one challenging double
edge sword, that is, if you're mindset is set there.
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or
Professional Statement?
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon proliferated in the belief that marketing could make many new things possible in virtually any business situation. For more than a century, implementation, experience and ultimately strategy have helped marketing evolve from crude beginnings into today's sophisticated practices.
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate.
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals?
Tooting Your Own Horn
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous
Marketing To Women
Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot of time for your marketing message. So what do you need to do to reach her?
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course.
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself. How many prospective clients could you call in the time it takes you to put the words together yourself?
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.
The Key to Success
Good business is about communication... not just what you say but...
How to Earn the Right
"How to Earn the Right..."
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for
creating a winning proposal. In some instances, these components
are all a prospective client needs to make a determination and
award the job. Be sure to carefully review the request for
proposal to determine the amount of information you need to
include in your proposal. Remember, each proposal is unique.
|
